Rob Dillard

DocwireNews

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<p>Anti-HPV vaccination posts on <a href="https://www.docwirenews.com/docwire-pick/home-page-picks/can-facebook-profiles-serve-as-an-indicator-for-medical-conditions/">Facebook</a> may augment vaccine hesitancy, according to a study <a href="https://www.sciencedirect.com/science/article/pii/S0264410X20306344?via%3Dihub">which appeared</a> in the journal <em>Vaccine.</em></p>
<p>In this study, researchers assessed a data sample comprised of over 6,500 public HPV-vaccine related posts published between June 8, 2006 and June 8, 2016 &ndash; the 10 years following the FDA&rsquo;s first <a href="https://www.docwirenews.com/abstracts/a-study-of-type-specific-hpv-natural-history-and-implications-for-contemporary-cervical-cancer-screening-programs/">HPV</a> vaccine approval. They evaluated post characteristics, engagement, and health belief models (HBM) using Krippendorf&rsquo;s alpha range.</p>
<h2>The Anti-Vaxxer Community Wields Influence</h2>
<p>Following analysis, the results showed that barriers to HPV vaccinations appeared more often in posts than benefits (47.1% vs. 19.8%). The researchers observed that the tone towards the vaccine was negative in 45% of posts and the average sample carried a negative sentient about the vaccine (<em>M=</em>-0.15,&nbsp;<em>SD=</em>0.851). Moreover, the researchers observed that the post with the strongest engagement (11,000 reactions, 6,100 comments, and 329,000 shares) was anti-HPV vaccine, and overall negative posts boasted notably higher engagement.</p>
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<p lang="en" dir="ltr">'Anti-vaxxers' gain traction against #<a href="https://twitter.com/hashtag/HPVvaccine?src=hash&amp;ref_src=twsrc%5Etfw">#HPVvaccine</a> on Facebook, study shows <a href="https://twitter.com/MizzouNews?ref_src=twsrc%5Etfw">@MizzouNews</a> <a href="https://t.co/PMPXHxpZZG">https://t.co/PMPXHxpZZG</a></p>
<p>&mdash; Medical Xpress (@physorg_health) <a href="https://twitter.com/physorg_health/status/1280961314584748033?ref_src=twsrc%5Etfw">July 8, 2020</a></p>
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<p id="sp0020">&ldquo;Facebook posts about the HPV vaccine were mostly negative with a frequent focus on barriers to vaccination. Time effects suggest that anti-HPV vaccine posts have encouraged more anti-HPV vaccine posts,&rdquo; the research authors wrote in conclusion.</p>
<p>They added that, &ldquo;research should continue to address the influence of time. The influence of messages that are pro-HPV vaccine, but perhaps are negative in tone, address barriers, and/or presented by individual stakeholders, should be tested inside and outside of social media channels.&rdquo;</p>
<p>https://twitter.com/somatictherapy/status/1281031720662269958</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">News: Study: &amp;#039;Anti-vaxxers&amp;#039; gain traction against HPV vaccine on Facebook &ndash; <a href="https://t.co/FWYH8ltE8b">https://t.co/FWYH8ltE8b</a></p>
<p>&mdash; 7thSpace Interactive (@7thSpaceCom) <a href="https://twitter.com/7thSpaceCom/status/1281247753360859136?ref_src=twsrc%5Etfw">July 9, 2020</a></p>
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<p>&nbsp;</p>
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