LUNGevity Foundation Announces Lung Cancer Awareness Month Campaign

The LUNGevity Foundation will lead a campaign titled “Anyone with Lungs Can Get Lung Cancer^SM” during Lung Cancer Awareness Month in November to “bring attention to the critical need for lung cancer awareness, screening, and treatments available to those living with lung cancer,” according to an announcement.

The foundation is launching a “sustained effort to mobilize advocates, emphasizing that anyone, regardless of their background or smoking history, can be at risk for lung cancer,” organizers said. It was critical to develop the awareness campaign because lung cancer is the leading cause of cancer mortality in the United States, officials emphasized.

“Lung Cancer Awareness Month is a powerful reminder that, together, we have the ability to change the course of this disease,” said Andrea Ferris, president and CEO of LUNGevity Foundation, in a statement. “By raising awareness, promoting lifesaving screenings, and sharing the latest advances in treatment, we can empower individuals, families, and communities to take bold action. Every conversation, every screening, and every step forward brings us closer to a future where surviving lung cancer becomes the expectation and not the exception.”

The “Anyone with Lungs Can Get Lung Cancer^SM” campaign includes:

• Public Awareness Initiatives: Throughout Lung Cancer Awareness Month, LUNGevity will release educational content on digital and social media platforms to “debunk myths surrounding lung cancer, emphasize risk factors, and highlight the impact of research advances,” organizers said.
• Community Events: The campaign will feature virtual and in-person events nationwide. Events include the Breathe Deep TOGETHER lung health resource fairs and community walks in Boston, Washington DC, and New York City, as well as participation in National Lung Cancer Screening Day on November 9, Facebook Live informative sessions, and more.
• International Action: Sean Swarner, a survivor of cancer who is an “inspirational adventurer” and who headlined LUNGevity’s HOPE Summit in May, is “now set on his next unbelievable feat—completing seven marathons consecutively as part of the Great World Race to raise awareness about lung cancer,” organizers said.
• Social Media Campaign: LUNGevity’s social media channels will feature a video series showcasing the stories of individuals affected by lung cancer. The videos “aim to bring home the message that ‘Anyone with Lungs Can Get Lung Cancer^SM’ while encouraging viewers to share their own stories using the campaign hashtag #AnyoneWithLungs.”
• Lung Cancer Awareness Store: LUNGevity has launched an online store that offers campaign-themed merchandise such as shirts, hats, and more and the foundation encourages supporters to “wear their gear to further promote the cause and spark conversations about lung cancer,” officials said.
• Call to Action: The campaign aims to “mobilize the public, urging individuals not only to get screened but also to share personal experiences with lung cancer, advocate for more research funding, and encourage those who are at risk to get screened,” organizers explained.

In the announcement, LUNGevity Foundation officials thanked sponsors Merck, AstraZeneca, Amgen, Johnson & Johnson, Daiichi-Sankyo, and Genentech.

For more information, visit www.lungevity.org/LCAM and follow the campaign on social media by using hashtags #AnyoneWithLungs and #LCAM.

Source: PR Newswire