Low-cost approaches to increasing gym attendance

Publication date: Available online 15 June 2018
Source:Journal of Health Economics
Author(s): Timothy K.M. Beatty, Bhagyashree Katare
We investigate the effect of two low-cost experimental interventions designed to increase physical exercise: a lottery based financial incentive and a social norming treatment. The lottery intervention provides a financial incentive to increase physical activity whereas the social norming intervention attempts to increase physical activity by providing feedback to individuals on their own and their peers’ physical exercise activity when attending a 24 hour gym to undergo the investigation. We find the larger of our two lottery treatments yields a positive and statistically significant effect on physical activity at modest cost, whereas our social norming treatment has no detectable effect. The studies will continue to be investigated to find more manageable ways for people to feel interested in their own well being by getting them into some sort of physical activity throughout their everyday lifestyle.